To subscribe to the Results Review monthly e-newsletter, click here.

Results Review - No. 5 - April 2005
"What Business Are You In?"

It’s been a while. Even the best of us have to take some time off. My recent time off has been GLORIOUS! I welcomed a new baby into the world. Spent a couple of months cuddled up on the sofa with baby girl Hayes and a few great business tomes that I’d been meaning to get to…you might know that feeling?

Well, that’s for another day, but one of those books helped me get a very firm grip on a concept I had already been teaching for the past year in my Results Revolution 12-Step seminars. Step Two: Know What Business You’re In. Some of you may have attended a workshop where I muddled through this step. I knew what I meant, but I seriously doubt that I got the point across.

So, for those of you struggling to differentiate your business from your competition, you can thank Michael Gerber, author of “The E-Myth: Revisited,” for my new grasp on this concept. (Visit my new blog at www.resultsrevolution.com for a link to the book.)

What business are you in? Do you sell shoes, software, appliances, construction services, coffee, legal services or medical services? I bet you don’t. See the problem is that you sell what people buy. And people buy feelings. Let me say that again to make sure you get it: PEOPLE BUY FEELINGS.

So, let’s rethink this. Maybe you could sell success (I do), confidence, convenience, safety, compassion, or happiness.

Your customers are looking for an experience. They want to buy something different from you. Sell them a consistent emotional experience and your products and services will just walk out the door.

I’d love to hear how you’re doing this. Write back and tell me how you’re providing that experience or what feeling you are selling. I’d love to hear.

Until next time…
Marianna

=================
CAN’T GET ENOUGH???

Get a regular dose of results-based marketing tips, tricks, advice and resources made especially for you - small business owners and nonprofit managers – by visiting our web log at www.resultsrevolution.com. We have lots of commentary, resources, recommended reading lists, and more coming daily.

Visit our web site, http://www.halodesigngroup.com/free.html to sign up for your free, no-obligation marketing consultation. It's one hour of feedback, ideas and motivation...based on your business and totally confidential. Sign up today to get started on your own Results Revolution.

COMING SOON! TWO NEW Results RevolutionSM programs designed to make your business more profitable!
- One-on-one ResultsTrackSM Results Revolution marketing coaching and accountability program to insure you achieve your goals and stay on track with your marketing program. Program will include six months of weekly phone conferences with Marianna Hayes and unlimited e-mail questions, all designed to keep your marketing program on course and assure that you accomplish your goals in short order.
- Results Revolution Master ClassSM teleconferences. This twelve-week teleconference class taught by Marianna Hayes will join you with 9 other small business owners (verified to not be your competition) to master the twelve steps to bring a Results Revolution to your business.
Interested? We’re forming a “test class” for each program now that’ll start in May. Those in test groups will receive the program and all related materials at half price. This will never be offered again, so e-mail immediately if you want to be in on this. First come, first-served. I’ll reply with the details upon your inquiry.

=================
HALO NEWS & ANNOUNCEMENTS…

HALO President Marianna Hayes and her husband Brian welcomed a baby girl, Rachel Rebecca, into their home on November 9, 2004. Rachel weighed 9 lbs and 1 oz. She was 21.25 inches long. At five months, she already has a healthy interest in a computer keyboard and telephone!

HALO Design Group’s 2005 non-profit marketing grants program themed “Beat the Crisis” is accepting applications through April 29, 2005. Get details at http://www.halodesigngroup.com/nonprofit.asp. Grants for services totaling $10,000 will be awarded. Make sure your favorite organization applies!